YouTube Goes After More TV Advertisers With New YouTube Select Policy
YouTube Goes After More TV Advertisers With New 'YouTube Select' Programme
The Alphabet YouTube on Tuesday launched a new program to help the advertisers reach more valuable viewers who watch content on their TV screens, in an effort to retain the advertising revenue at a time when the brands are slashing budgets due to the COVID-19 pandemic.
Youtube Select Programme
These programme called YouTube Select its will let brands buy ads that will reach people watching on their TV, whether these are streaming individual YouTube videos or watching YouTube TV, the company's live TV service. The viewers are likely to watch more content while sitting on the couch in front of the TV rather than on their smartphones or laptops, TV viewers are generally considered more lucrative in the ad industry.The Viewers are turning even more to YouTube as they stay home during the pandemic, and over 100 million people watched YouTube on their TV screens in March, said Tara Walpert Levy, vice president of agency & brand solutions for Google.
The big brand that's dependant on reaching many people with your message, these ability to access that audience is key," she said in an interview.
Traditional TV Network United States
The Traditional TV networks in the United States could lose up to $12 billion (roughly Rs. 90,843 crores) in ad revenue in the first half of this year, according to the research firm eMarketer, as brands cut their spending and live sports, which typically draw big ad dollars, are put on hold.
The YouTube is hoping to appeal to all advertisers, whether they want to reach TV audiences or want the flexibility to quickly end their ad campaigns, which is more easily done on digital and streaming services, Levy said.
Through this YouTube Select, advertisers are also buy ads to appear on top YouTube channels in certain categories such as entertainment, sports, or beauty and fashion.The YouTube Select will replace a program called Google Preferred, in which sold ads on the top 5 percent of YouTube channels based on popularity and engagement.