Google Fitbit EU Consumer Group Warns Against Game

Google Fitbit EU Consumer Group Warns Against Game

Google Fitbit EU Consumer Group Warns Against Game

Google Fitbit  EU Consumer Group Warns Against Game-Changer' Deal


The Alphabet owned by Google planned $2.1 billion buy of fitness trackers company Fitbit may harm consumers and hinder innovation,The European consumer group BEUC said on Wednesday, calling it a game-changer deal in the health & digital markets.Now The Google Offical announced the deal in November last year, a move which would allow it to take on Apple & Samsung in the crowded market for fitness trackers and smart watches. The Huawei and Xiaomi also compete in the market.


US Tech Giant


In The critics someever said these deal would give the US tech giant access to a trove of health data gathered from Fitbit's fitness trackers & other devices used to monitor users' daily steps, calories burned and distance travelled.The BEUC, in which counts 45 national consumer organisations from 32 European countries as its members, said the Google bid marks yet another strategic deal in digital markets by a handful of tech giants amassing unprecedented market power.



Google Acquires Consumer



The Google acquires consumers to data generated by the use of Fitbit wearables, including now COVID-19 related data, it would be able to use the data for its own benefit and could undermine the ability of other companies to bring the new products to consumers," BEUC said in a report.Its could harm innovation & consumer choice in several markets such as online advertising, search, health and wearables. These proposed merger therefore has the potential to touch not only digital markets but also a vital part of all European citizens' lives, their health and well-being.



Google Fined


The Google its has been fined more than EUR 8 billion (roughly Rs. 65,260 crores) by EU antitrust regulators for abusing to its market power in online searches and its Android smartphone operating system, said it would be transparent about the data it collects from wearables and why.Its will never sell personal information to anyone. Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data, the company said, reiterating comments from a November blog when it announced the deal.Now The briefing EU antitrust regulators about the deal prior to making a formal request for approval.

They European Data Protection Board in February warned the deal could pose privacy risks. Privacy advocates and some US lawmakers have called on the US Department of Justice to block these deal.

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